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You can own an amazing rental property with in-demand amenities, a great view, and more. But without the right marketing strategy, you can find yourself struggling to get renters to view your rental listing and request an application. For that reason, it’s important to know the best sites to find rental properties that renters are turning to during their home search.
To help you, we looked at the top listing sites that generated the most leads for our landlords based on Avail data.*
What Are the Best Sites for Finding a Tenant?
There are various rental listing sites that can help you market your rental property, but they’re not all the same. Here are the top rental sites that helped our landlords generate the most leads in the past year.
1. Apartment List
Apartment List accounted for 19.18% of the overall leads landlords generated in the past year, marking it the top rental site. Apartment List follows a pay-per-lease model, which means landlords only pay when a renter moves into the property. While creating an account is free, you can find yourself paying anywhere from $399 to $449 per signed lease — depending on the type of metro your properties are in. However, you can qualify for discounts based on the size of your portfolio.
One great benefit to Apartment List is the verified badges they add to rental listings. This lets renters know that the listing is trustworthy to reduce the chances of being scammed online. They also have various features that can help landlords generate leads at all times of the year, which can be especially helpful during the slower months.
2. Apartments.com Rental Manager
It’s no surprise Rental Manager (previously Cozy) came in second at 18.34% of total leads, considering millions of renters turn to this platform to find their next home. In addition to their main site, your listing will also be published across the Apartments.com network, which includes Apartments.com, ForRent.com, ApartmentFinder, ApartmentHomeLiving.com, and Apartmentos.com.
If you upgrade to their Premium subscription, your listing can be published across seven more network sites.
3. Realtor.com®
Realtor.com® has historically been the go-to platform for homebuying, but is also becoming a great place to market your rental property. This platform generated 15.32% of new leads for our landlords and continues to be a go-to option for property owners. You can list your rental property on one of the top rental sites, making it easier to generate leads and find your next renter for free. Realtor.com® also allows you to upload virtual or 3D tours and add detailed information about your rental so renters can find your listing easier.
Once you’re ready to schedule in-person or virtual showings, you can do so through the platform directly and screen applicants with Avail landlord software.
4. Zumper
If you’re looking for an additional platform to market your rental, Zumper may be a good option. The site offers a new way to find tenants and generated 10.67% of new leads for landlords in the past year.
What makes Zumper unique is its filtering options for not only renters, but also landlords. If you require renters to have a minimum credit score or monthly income, you can input that information into their system. They will then present you with potential renters that already meet your criteria, reducing the time spent prescreening applicants. In addition to publishing on Zumper, your listing will also post to Padmapper.
How to Publish a Rental Listing on Avail
While you can manually post a rental listing on each site, this can quickly become time-consuming if you own more than one rental.
Instead, you can market your rental property through Avail, which automatically publishes your rental listing across the top dozen sites like Apartment List, Apartments.com, Realtor.com®, Zumper, and more with one click. There is also no added fee for marketing your listing, making it easier to get more eyes on your rental property without an added price tag.
Find Your Next Renter With Avail
The key to filling vacant units is using the right platforms that can help you generate qualified leads in no time. Luckily, Avail makes it easy to save time and money managing your rental property. Create an Avail account today to set up your rental properties, market your rental, schedule showings, and screen applicants — for free.
*Data pulled from calendar year April 5, 2022 to March 31, 2023.
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Adding a virtual tour of your property in addition to high-quality photos can help your rental listing stand out and generate more tenant leads. But you may be wondering how to create virtual tours, what equipment and software to use, and how to add them to a rental listing.
In this article, we walk you through each step of the process to help you create a virtual tour.
What Is a Virtual Tour?
A virtual tour, also referred to as a 3D tour or walk-through tour, is a digitized version of a rental property. Prospective tenants can click through each room, see the view from each window, and view the outside of the rental property — making it easier for prospective tenants to see areas of the rental property they’re most interested in.
Including high-quality photos and a virtual tour of your rental listing can ensure prospective tenants have enough visuals of the property to decide if it’s worth viewing in person.
The Benefits of Creating Virtual Tours of Your Rentals
Creating a virtual tour of your rental offers various benefits for landlords, especially in a competitive rental market. Some examples of benefits include:
- More exposure in a competitive market: Adding a virtual tour is another way to market your rental property, which can help you stand out from the competition. Some apartment hunting websites are also allowing renters to filter rental listings with a virtual tour, so it may be necessary to maximize exposure.
- Attract more prospective tenants: Some prospective tenants planning to move to a new state look for virtual tours to help them find a rental before officially relocating. By including more visuals of the property and detailed virtual tours, you’re more likely to attract out-of-state renters.
- Minimize showings: The more visuals you include of your rental, the easier it will be for prospective tenants to determine if it’s the right fit before scheduling a property showing.
What Are the Types of Virtual Tours?
There are three main types of virtual tours you can add to your rental listing, such as:
- Walk-through tour: A virtual walk-through tour consists of images compiled together to emulate a tour, similar to Google Streets View.
- 3D virtual tour: This tour consists of 3D models that give you an idea of what a rental property looks like with (or without) staging furniture.
- An interactive 360° virtual tour: An interactive 360° virtual tour is the closest version to an in-person property showing. This type of tour allows prospective tenants to feel like they’re at the property without physically being there.
5 Software Options for Creating Virtual Tours
Choosing the right platform to create a digitized version of your property can make it easier to complete this task. Here are five platforms to consider.
1. Matterport
Matterport offers the Matterport Capture app and Matterport Axis
, which is a motorized mount for smartphones with a rotating base, to make it easier for landlords to create high-fidelity 3D virtual tours on a smartphone for $79. You can add an accurate representation of your properties to your rental listing without having to invest in an expensive camera or software.
2. Kuula
With Kuula, you can create virtual tours and edit high-quality photos of your rental property. There are three subscription plans to choose from:
- The free Basic plan
- The Pro plan for $20/month
- The Business plan for $48/month
The free plan allows you to upload, retouch, and create virtual tours to share online. However, the Pro and Business plans allow you to add custom branding to your tours and create a custom domain to add them to.
3. iStaging
iStaging makes it easy to digitize your rental property to create a virtual experience for prospective tenants. The subscription plans vary in pricing, with the most expensive plan costing $95/month LiveTour. Your tenants can click through each room to get a comprehensive view of the rental on their smartphone. For examples of virtual tours others have created, you can browse through their gallery to determine if this platform is for you.
4. EYESPY360
With EYESPY360, you can add a virtual tour with your camera for $19.99/month or hire a professional crew to take photos for you for $275/shoot.
Examples of tours you can create are 360° Virtual Staging, 360° Virtual Renovation, 360° Computer-Generated Imagery, 2D Virtual Staging, and 2D Virtual Renovation — all of which range in pricing. The platform makes it easy for prospective tenants to navigate through your rental property and get a street view of the property.
5. Asteroom
Asteroom provides you with their 3D tour kit to scan your property and design interactive tours, create custom floor plans with accurate dimensions, and generate high-quality 2D stills. You can also book an appointment with one of Asteroom’s professional photographers if you prefer to have a crew create a virtual tour for you. The pricing for up to 3,000 square feet starts at $325, with each additional 1,000 square feet adding $50 to your total. You can add the live URL of your rental for up to six months, which provides enough time to generate qualified tenant leads.
How to Create a Virtual Tour of Your Rental
Once you’ve determined what software you want to use to create a virtual tour, the next step is making one for your rental. Here are five steps on how to create and add a virtual tour to your rental listing.
1. Choose the Right Equipment
In most cases, you can use your smartphone and a tripod to take photos of your rental to create a virtual tour. Another option is purchasing or renting a camera to take high-quality photos if you feel like your smartphone’s quality isn’t sufficient.
2. Plan Your Photo Shots
Plan which rooms you need to take photos of and how to get the best angle of each room. If tenants are currently occupying your rental, having a plan in place can let them know which rooms they’ll need to tidy up for photos.
3. Properly Stage Each Room
If your rental is currently empty, you may want to consider staging each room to allow renters to visualize how they can use the space. Some stores specialize in staging furniture, so it may be easier than you think to stage each room before taking professional photos of each room.
4. Take Photos During the Day
Natural sunlight can result in great photos without having to invest in expensive lights. Make sure to take photos when there’s plenty of sunlight. If a room does not have windows or access to natural light, you may need to include some lighting to ensure the room is well lit.
Find Tenants With an Avail Rental Listing
Creating virtual tours can be a great way to find tenants for your rental in a competitive market. Once you’re ready to market your property, create an Avail rental listing that automatically syndicates to a dozen of the top rental sites with one click.
Create an account today to set up your rental properties, screen prospective tenants, access lawyer-reviewed lease agreements, and more.
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Facebook is the biggest social media network with roughly 2.89 billion people using it monthly. The platform was originally intended to connect people across the globe, but the creation of Facebook Marketplace has allowed users to buy, sell, and find available properties. Choosing to advertise your rental properties through Facebook Marketplace has benefits, but there are certain considerations to keep in mind.
In this article, we uncover what the platform offers (and doesn’t offer) to landlords and how to screen tenant leads generated from Facebook.
Is Facebook Marketplace a Good Place to Advertise Rental Properties?
Even if you’re already publishing your rental across the top rental sites, adding a posting on Facebook Marketplace can increase the overall visibility of your listing.
When Avail landlords were asked about Facebook Marketplace through the Avail Community Forum, one landlord stated, “I find FB marketplace gets a lot of quick responses and I rented my two properties via FB marketplace. It also gives you a little insight of the potential renter since you can search the person via FB.”
Already created a rental listing with Avail? Share your rental listing across your social profiles with a sharable link.
What Does Facebook Marketplace Rentals Offer Landlords?
Facebook Marketplace rentals help landlords advertise their rental property, but the platform also offers:
- Increased listing visibility: The more you can get your listing in front of tenants, the easier it will be to generate qualified leads to begin screening.
- In-app communication with applicants: You can communicate with interested applicants through Facebook Messenger to keep everything organized.
- Access to applicant’s social media presence: Landlords can click on the applicant’s Facebook profile to view their social presence and better understand how they present themselves.
What Facebook Marketplace Doesn’t Offer
The platform can assist with finding prospective tenants, but there are some notable limitations to be aware of.
- Syndication across the top rental sites: Relying on Facebook Marketplace alone can make the process of finding tenants take longer. One Avail landlord stated, “When I screened [Facebook Marketplace leads] with the following questions: job, number of years at current job, income, number of people, pets, current rent and credit score, only about 1/3 followed up with a response. Of those, none of the FB applicants met my criteria for showing the place.”
- Comprehensive tenant screening: Since Facebook is a social media network, it does not offer landlords ways to screen tenants. To ensure the tenants are the right fit for your property, you’ll want to request a rental application, a credit check, criminal background check, and an eviction report — if permitted by local ordinances.
- Lease agreement templates: Facebook Marketplace does not allow landlords to create lease agreement templates to use for their business. Unlike Avail, you will need to create a lease agreement for a lawyer to review.
- Secured rent collection: You can always use platforms like Zelle, Venmo, and PayPal to collect rental fees. However, this does not allow you to impose late fees or offer any payment security since real estate-related fees violate the platforms’ terms and conditions.
How Can I Screen Tenant Leads Generated from Facebook Marketplace?
If you’ve published your listing on Facebook Marketplace and established a list of interested tenants that you’d like to screen, there are ways to do this with Avail.
1. Request a Rental Application
Property management software platforms are designed with landlords in mind, especially when it comes to tenant screening. Avail standard applications are free and require applicants to provide their residential history, current income, employment history, and landlord references to contact. Our system then reaches out to the references they provided from previous landlords to have them complete a questionnaire regarding their experience with the tenant.
2. Add Tenant Screening Reports
Avail rental applications also allow you to add comprehensive tenant screening reports — a TransUnion credit check, criminal background check, and eviction report — for a bundled price of $55, which either you or the tenant can cover.
If local ordinances restrict how much you can screen tenants, then you can add individual reports for $30/each. Once the prospective tenant has authorized the tenant screening reports you requested, the information will then populate in your dashboard for your review.
3. Compare All Applicants in One Place
Once all of your applicants have provided their applications and authorized any requested reports, you’ll be able to review them side-by-side to keep everything in one place. After identifying which tenant you’d like to rent to, you can create a state-specific and lawyer-approved lease agreement.
Screen Prospective Tenants With Avail
Using Facebook Marketplace to advertise your rental property can be a great way to get your property in front of more tenants, in addition to other rental sites. You can then screen qualified leads generated through your listing with Avail to ensure you find the right tenant for your property.
Create an account to start making renting easier for both you and your tenants with landlord software.
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The apartment amenities your property offers are important to highlight in your online rental listing for a few reasons. Not only can they help your listing stand out from others, but they can generate more interest since amenities are a key focus for tenants.
As a landlord, there are various amenities you can add to your property, such as an in-unit washer and dryer or pet-friendly areas. To help you determine which are the best to offer tenants, we outlined the top eight apartment amenities tenants are looking for.
What Are Apartment Amenities?
Apartment amenities are considered a feature or service tenants can use while occupying the unit. Tenants typically look for amenities when searching for their next home since it can result in a better renting experience, and some tenants filter by amenities so they only come across listings that match their criteria.
If you’re looking to have your rental listing stand out, then it’s beneficial to advertise the amenities your property offers that can be of great value to tenants.
Are Amenities Included in Rent?
Landlords typically avoid charging fees to use the amenities in addition to rent, as this can become too expensive for prospective tenants and deter them from wanting to rent the property. But if you want to charge a monthly fee for certain amenities, you can include the fee amount in the rent price versus separate payments from tenants.
8 Best Apartment Amenities to Offer Tenants
There are various types of property amenities to offer, but not all of them have the same impact. We outlined the best apartment amenities to consider adding to your rental property.
1. In-Unit Laundry
An in-unit washer and dryer are two appliances that can increase the overall value of your rental property. Whether they’re located in the unit or in the basement of the building, providing tenants with a way to tackle their laundry without leaving the building can be a huge selling point on a rental listing.
However, you’ll want to confirm the property does allow for such appliances to be installed, especially if you’re renting out a condo in a multi-unit building.
2. Stainless Steel Appliances
A stainless steel dishwasher, refrigerator, and kitchen sink are all great appliances to install in your rental. They add a modern twist to your property and increase the value of your property — allowing you to charge more in rent.
Similar to laundry features, tenants will need to know how to properly use all the appliances to avoid damaging them. You can either leave the instruction manuals in the drawers prior to tenants moving in or leave them with a welcome letter that teaches them how to properly use them.
3. Pet-Friendly Amenities
This apartment amenity won’t appeal to everyone, but designated pet areas are great to call out in your rental listing. Pet-friendly amenities help differentiate your property, while also providing value to tenants that own pets.
Even if you decide to not allow pets on your property, this can be great to know for any tenants with emotional support animals.
4. Air Conditioning Unit
Requiring tenants to supply their own air conditioning unit can deter them from applying for the property. Units can cost a few hundred dollars to purchase and require professional assistance to install. This may also lead to tenants having to cool a room without air conditioning, which is not ideal for properties based in areas that regularly experience hot weather.
5. Backyard
Amenities don’t just have to be indoor — tenants also enjoy having access to a backyard. If you’re worried that tenants might cause too much damage to it, you can Include a special clause in your lease agreement to let tenants know what their limitations are towards the backyard.
6. Kitchen Island
Although not necessary, adding a kitchen island provides tenants with more counter space to cook or store additional items. There are different types of kitchen islands to choose from, but it may be best to include a durable countertop that doesn’t stain easily.
7. Balcony
If you’re unable to provide tenants with a backyard, a balcony can still allow them to spend some time outside without having to leave the building. You can try to find a condo with a balcony or a house that has one on the second floor if you’re still in the process of finding an investment property. But if you’re unable to offer a backyard or balcony, then you can highlight recreational parks the property is nearby so tenants are aware of their options.
8. Parking Space
Offering a parking space, especially in a downtown area, can be highly beneficial for tenants who own a vehicle. You can either offer them a garage parking space for a monthly fee, on- or off-street parking, or allow them to park in the driveway of the building.
Advertise Your Rental With Avail
Apartment amenities are great additions to any rental property since they can increase the overall appeal of your online rental listing. Regardless of how many amenities your property offers, it’s important to highlight them all when advertising your rental.
Avail allows you to syndicate your listing across the top rental sites such as Zumper, Apartments.com, Realtor.com®, PadMapper, Apartment List, Walk Score, and Doorsteps, all at once.
Create an account to set up your rental property and begin advertising your property and the apartment amenities it offers today.
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Knowing how to find a tenant can be one of the most intimidating aspects of the rental process. As a landlord, you want to make sure to get the most tenant leads possible so you can have some agency when choosing a tenant. This is why listing a rental on popular sites that generate a significant amount of tenant leads is fundamental.
We pulled together a list of the top listing sites that, based on 2021 Avail data, generated the most tenant leads from January to March of 2021 as compared to those same months in 2020. The top four rental listing sites landlords utilized were Realtor.com, Apartments.com, Apartment List, and Zumper.
Let’s take a look into what each site includes.
What are the Best Sites for Finding a Tenant?
According to our data, these four rental listing sites are the best places to secure tenant leads in 2021:
1. Realtor.com®
Realtor.com® dove into the world of rentals in a big way by partnering with Avail as a means of allowing landlords to easily list their rental properties, find tenants, screen applicants, collect rent, and more for free. This combines Realtor.com®’s large-scale apartment building listings with the independent rentals featured on Avail.
Along with letting renters narrow their search to apartments with certain amenities, such as in-unit laundry or allowing pets, or the type of unit (i.e., studio or one-bedroom), Realtor.com® also lets users choose what community features they desire, what areas they want to be near, and filter the amount of noise that is preferred around the rental.
2. Apartments.com
Not only is the site visually appealing with location-customized imagery both on its desktop and mobile platforms, but Apartments.com also incorporates unique features such as the “Planned Commute” feature that lets renters see how far they would be from their most commonly visited locations.
Like other listing sites, Apartments.com also allows landlords to upload 3D tours and videos of a rental, a particularly interesting and useful tool for renters to have access to during the pandemic.
3. Apartment List
Along with standard listing service features such as the number of rooms, bathrooms, amenities, included utilities, and more, Apartment List also includes verified badges to let renters know that the listing posters are trustworthy.
They also offer “Rent Special” badges that can be added to rentals by the landlord or listing agent and often provide potential tenants with opportunities to save on moving costs, remove rental application fees, or have a discount on a security deposit or first month’s rent. These badges are more commonly found on listings posted during the off-season when it’s harder to find tenants, giving these listings an edge when finding renters through this platform.
4. Zumper
Unique to Zumper, the site allows both landlords and renters to create filters when searching for a rental or future tenant. While renters can limit apartment search results to, say, one-bedrooms with a deck, a landlord can also limit eligible tenants to those with a certain minimum credit score.
Zumper syndicates postings made on its platform to Padmapper, which is owned by Zumper. This allows landlords to cast a wider net and reach more interested tenants that might not otherwise be found on “traditional” listing sites without having to make multiple listings for the same property.
Find a Tenant Using the Top Rental Listing Sites
Though finding a tenant isn’t always easy, these sites give you the best resources and tenant interest you need to find the right people for your rental. Avail allows landlords to syndicate a rental listing for free across these four fast-growing sites, plus a handful of other top rental listing platforms.
If you want to widen the reach for your property, consider posting your rental listing to these 15 best sites for advertising your rental property listing, or find out how to post your rental listing for free so you can save money while finding new renters.
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Posting your rental listing online is the first step to getting new renters into your property. But due to the high amount of rental property competition, it really does matter where you’re advertising your rental property.
For that reason, we provided a guide on the best rental listing sites and how to post your rental listing to those sites for free, all at once.
Where Should You Post Your Rental Listing?
To find the best renters for your unit, you’ll want to maximize exposure to your rental listing. First, you’ll want to create a rental listing that stands out and markets the right aspects of your property. Your listing should include a title, description, and high-quality photos. Here is an example of a Chicago-based rental listing description:
Next, you’ll want to post that listing across the top rental sites that are most frequented by prospective renters — sites like Realtor.com®, HotPads, Zumper, and Apartments.com, to name a few. The more listing sites you post your rental to, the more qualified renters will come across your listing.
You can manually post to each site or leverage landlord software like Avail to simplify the process. For example, Avail allows you to get your rental on Zumper, Apartments.com, Realtor.com®, PadMapper, Apartment List, Walk Score, Doorsteps, and more with one click. Our system will also generate a rental listing title and description to ensure you attract great tenants.
Prospective leads can request property showings and an application directly through the platform, allowing you to keep everything organized. Syndicated listings with Avail are free and unlimited — meaning you can post as many listings as you want, free of charge.
What Should You Look for in a Rental Listing Site?
Besides selecting rental listing platforms that get the most views from prospective renters, you’ll also want to make sure that you’re selecting a listing platform that:
- Is trustworthy and secure
- Will attract qualified renters
- Is free to post rental listings
A big portion of selecting a great renter generally falls on the landlord during the tenant screening process, but some platforms can help attract more qualified renters than others. A site like Craigslist, while one of the better-known options for finding a rental, is also one of the least regulated and is known for rental scams.
Posting a rental listing online for free is another essential for many landlords. Most rental listing sites allow you to post for free, but some may charge for posting a rental listing to their platform.
How to Post Your Rental Listing Across Multiple Sites for Free
If you’re ready to market your rental property, we outlined the main steps to advertising your rental listing with Avail.
- Create an account: You can create an account for free to advertise your rental, as well as access other features. Avail is free for unlimited units, but you can upgrade to Unlimited Plus to access features like lease cloning, waived ACH fees, and more.
- Add your rental property: Set up your rental property by adding the full address and type of property.
- Click on “Listings” to input the requested information: Add the information you want to show on your listing. Our system automatically generates titles and descriptions based on the provided information, but you can edit it to your liking. Also make sure to upload high-quality photos of your property and add virtual tours.
- Publish once ready: Once you’ve finalized your listing, press publish.*
Find Great Renters With Avail
There are various ways to post your rental listing online for free, so the key is knowing where to look. With Avail, you can find great renters in no time by advertising your rental across the top dozen rental sites.
All you need to do is create an account, set up your rental properties, and create an online rental listing.
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Using the best rental listing website can make a big difference in the time you spend showing your rental properties and finding your next tenant. But the number of property management software platforms continues to grow, so it can feel overwhelming to determine which site is best for your rental listings.
To help make things easier, we reviewed 20 of the best rental websites for advertising rental properties. Here are the basics of each offer so you can find the right site for your marketing strategy.
1. Avail
Getting eyes on your listings is where Avail (part of Realtor.com®) stands out. Avail rental listings automatically publish your listing on Zumper, Apartments.com, PadMapper, Apartment List, Doorsteps, Walk Score, Realtor.com®, and more — all with one click. You can also manage tenant leads on the platform, schedule in-person or virtual showings, and request rental applications to keep everything in one place.
Our system auto-generates a listing description for you and an eye-catching title when you answer a few simple questions about your property. Avail also offers online tenant screening, lawyer-reviewed and state-specific lease agreements, free rental property accounting tools, online rent collection, and additional features that can help you manage your rental.
2. PadMapper
Think of PadMapper as the apartment hunting equivalent of one of those super-maps on CSI where investigators can endlessly drill down on a grainy photo of a suspect by hitting “enhance.” It starts with a map dotted with listings, then lets users zoom in to focus on a smaller area, adding filters to weed out any rentals that don’t meet all the search criteria.
It’s free to add listings (through the company’s mobile app for single units or Zumper Pro for bulk uploads), and any listings that appear on PadMapper also get added to its parent site, Zumper.
3. Realtor.com®
In addition to a great market for buying and selling, Realtor.com® offers a great destination for rentals. You can easily reach thousands of tenants fast to reduce the chances of experiencing long vacancy periods.
4. Doorsteps
According to a National Association of Realtors (NAR) study, the No. 1 way home sellers chose to list their properties in 2019 was through city and state multiple listing service, or MLS, sites.
In partnership with Realtor.com®, Doorsteps uses a combination of MLS listings from 25+ markets across the U.S., plus direct listings from landlords and Aparmentlist.com to round out its inventory. The site originated in 2012 as a guide for first-time homebuyers, but has expanded to serve tenants.
5. Zillow Rental Manager
Zillow Rental Manager allows you to publish your first rental listings on Zillow, Trulia, and HotPads for free. However, each additional active listing will cost $9.99/per week it is listed. The site is known to have one of the largest audiences of renters looking to find their next home, so posting your listings here can help you get more views on your property.
Zillow also offers tools for online tenant screening, customizable lease templates for specific states, and online rent payment options.
6. Trulia
Also owned by Zillow Group, Trulia’s expansive reach is its main draw. Listings for a rental unit or home are displayed on Trulia, Zillow and HotPads, but you also have the option to list a single room, which will then appear on Trulia and HotPads only.
Listing fees are the same on Trulia as on Zillow, but the sites offer different user experiences. Where Zillow’s marquee feature is its unique home estimates tool, Trulia touts its in-depth community preview with information on school rankings, crime statistics and public transit.
7. HotPads
Where its partner companies, Zillow and Trulia split their focus between homes and apartments, HotPads is more apartment-focused, emphasizing urban markets.
Prospective tenants like it for its fraud protection (as a landlord, you’ll be prompted to verify your identity) and push notifications when new listings match their search criteria. That tool can benefit landlords too, as it encourages strong leads to get in touch quickly.
8. Apartments.com Rental Manager
According to Apartments.com (previously Cozy), 35 million prospective renters visit annually, making it a great place to post your rental listing. The company advertises more than 1.1 million listings and — like Zillow Group — amplifies every listing by including it in its inventory plus that of partner sites ForRent.com, ApartmentFinder, Apartmenthomeliving, and Apartamentos.com.
The platform allows you to schedule property showings and request applications from tenant leads within the platform. Listing is quick and free at a base level, but landlords can also upgrade to a Premium listing to get their units featured in more prominent ads at the top of the search results for 30 days.
9. Apartment List
Apartment List’s model is unique in that fees only apply if your listing is successful. Prospective renters complete a survey of their rental priorities on the site, which then serves up a shortlist of matching units. Fees start at $359 per signed lease, but are discounted the more units you list.
Apartment List believes the targeted results not only improve the odds of a successful match, but could lead to more satisfied tenants — who would prove more likely to renew.
10. Walk Score
Walk Score makes non-car commuting the primary focus by ranking homes and apartment buildings based on their proximity to attractions and necessities like grocery stores and business districts. A strong walk score can act as shorthand for high desirability when tenants are searching for shorter commutes, dining, and entertainment within reach.
Listings on Walk Score come from listing providers rather than direct landlord submissions, but creating a free rental listing on Avail will automatically add your listing to the platform. The site also offers badges with your unit’s walk score number, which you can attach to your listings elsewhere to tout a great location.
11. Zumper
Zumper caters equally to landlords and tenants. The site uses two-way matching to let prospective renters search by their top criteria and let listing owners stipulate credit score minimums for applicants. It’s free to post on Zumper, and any listings added to their site are also added to PadMapper automatically.
12. Apartment Finder
Apartment Finder is the platform for renters to find the best deals. Listing is free for landlords and the site categorizes units with badges to indicate when prices drop, when a unit is listed for a lower rental rate than others in a highly ranked building, or if it comes with incentives like a free TV or discounted rent.
13. Craigslist
Craigslist is one of the best-known options for finding a rental (or a couch or a gig), but it’s also one of the least regulated. As a landlord, listing is free and easy, but it’s also easy for scammers to take advantage of your hard work through common schemes like cloning a listing — then intercepting interested renters and taking their security deposit.
If you list here, take extra steps to outline in your post the basics of your showing process so prospective renters can tell the difference between dealing with a legitimate landlord or falling for a fake. It’s also important to not rely on Craiglist to generate rental listings, as many users have experienced spammy listings and unfavorable experiences with the site.
14. Facebook Marketplace
Facebook itself is best known for connecting users, but the creation of Facebook Marketplace means users can now advertise available rental properties on the platform.
While Facebook Marketplace isn’t a traditional rental listing website, its biggest strength is increasing the visibility of a rental listing. The site is known for generating quick responses to rental ads, and landlords can take a closer look at applicant profiles through the platform to get a better idea of who has responded to their ad (and to ensure they aren’t a scammer).
15. RentDigs
RentDigs offers many of the other platforms’ perks — free listings for landlords on sites like Oodle.com, Trovit.com, claz.org, Mitula.com, and RentJungle.com. But its unique benefits include reports on the number of users who view your listings and no registration requirements for prospective renters to peruse the site.
The drawback to asking renters to create an account to view and respond to listings is an extra hurdle that can turn some renters off before they make it to your listing. But it can also weed out any prospects who aren’t serious about the search.
16. Rent.com
Rent.com (acquired by Redfin) allows landlords to advertise single-family homes and apartment communities with multiple units to find qualified tenants. With one click, your listing through Rent.com syndicates to their website, ApartmentGuide.com, Rentals.com, and Redfin. You can post your listing to 10 other sites for an additional charge.
Once prospective tenants submit an inquiry on your property, you can screen them and accept online rental applications to save time.
17. Dwellsy
Like Rent.com, Dwellsy is a platform that makes it easier to advertise single-family homes or buildings with multiple units for free. They offer two listing options — Dwellsy Direct for smaller landlords or Dwellsy Feed for professional property managers and investors. The type of rentals you own will influence the kind of options you go with.
18. RentalSource.com
RentalSource.com makes it easy to list your house, apartment, townhouse, or condo on Realtor.com®, Zillow, Housing Watch, Facebook, Trulia, HotPads, Walk Score, and Oodle for free (unless you own more than 50 units). You can manually create your listing or use their listing builder to streamline the process of advertising your rentals.
If you use this site, it’s important to note that you may need to outsource additional tools to screen prospective tenants and schedule property showings.
19. RentRedi
RentRedi is landlord software that allows you to publish your rental listing on Realtor.com® and Doorsteps.com at no additional cost. With more tenants opting for virtual tours, you can easily add virtual tour options when scheduling showings with prospective tenants to simplify the process.
20. DoorLoop
DoorLoop is designed for property managers, investors, and landlords looking to manage properties in the U.S. and abroad. They offer three subscription options: the Starter plan starts at $59/month, the Pro for $99/month, and Premium for $139/month.
With DoorLoop, you can post your listing on six sites: Zillow, Trulia, Hotpads, StreetEasy, RealEstate.com, and Apartments.com. This feature is only available for their Pro and Premium subscriptions, meaning you’ll need to publish your listings with the Starter account manually.
Post Your Rental Listing With Avail
Ultimately, you’ll want to post your listing to a rental website that connects you with strong leads, saves you time on marketing, and gets a good tenant in the door fast. You’ll need to get your listing in front of as many prospective tenants as possible.
Create an account on Avail to syndicate your listings to a dozen of the top rental sites in minutes. Manage tenant leads, screen prospective tenants, request rental applications, and more with landlord software designed with you in mind.
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As you prepare a listing to advertise your rental property, it’s wise to keep the Fair Housing Act requirements in mind. Passed in 1968, the Fair Housing Act is intended to create equal access to housing for all, regardless of familial status, sex, disability, religion, color, race, or national origin.
Based on the Fair Housing Act’s seven protected classes, the guidelines below will help you write your rental listings appropriately so you can avoid any discriminatory wording and subsequent legal trouble.
5 Things to Avoid Saying in Your Rental Listing
1. Familial Status
Many landlords don’t realize their listings express a preference for (or against) a family, which the Fair Housing laws do not permit.
Your property may have a yard that’s great for family activities, but explicitly stating that your property is perfect for or best suited for a family is a big no-no when it comes to advertising. According to the Fair Housing laws, you may not state preference, discrimination, or limitation due to familial status.
- Do not advertise a preference for adults, couples, or singles to rent the property, or mention anything about a family dynamic. You should also stay away from wording that addresses familial status, like “family-friendly” or “perfect neighborhood for singles.”
- Do advertise based on the property description. For example, you can make statements describing a property with multiple bedrooms, a comfortable family room, a spacious backyard, or the neighborhood’s quiet streets — all of which are features a renting family is probably looking for.
2. Sex and Gender
When advertising your rental property, you cannot state preference, limitation, or discrimination based on a person’s sex.
While the Fair Housing Laws do not specifically address gender, 22 states prohibit housing discrimination based on gender identity, so be sure to avoid any wording that addresses sex or gender in your rental listing.
- Do not state that you are specifically looking for female or male renters or indicate a gender preference (see the below exception to this rule when advertising shared living spaces).
- Do describe the property in commonly-used terms. According to the Department of Housing and Urban Development (HUD), using terms like “master bedroom,” “bachelor apartment,” or “mother-in-law suite” are not discriminatory and are fine to include in a listing.
3. Disability
Regardless of whether or not your property is accessible to those with a disability, you aren’t allowed to explicitly state it in your listing.
- Do not advertise any exclusions, limitations, or other indications of discrimination based on a disability (i.e., no wheelchairs). While your unit may or may not be accessible to those with a disability, you want to avoid advertising in an exclusionary way.
- Do include property descriptions in your rental listing to provide important details to prospective tenants and help them get an idea of what your rental is equipped for — like an elevator on the premises, a wheelchair ramp available, or a third-story walk-up with no elevator.
4. Religion
Avoid any religious wording or religious affiliation in your rental listing, with a few exceptions:
- Do not advertise your rental in a way that states a preference for or discriminates against a certain religious group. Don’t say things like “a Christian home” or state that your rental is in a Jewish neighborhood.
- Do focus on the property amenities. According to HUD, you’re allowed to point out that the apartment complex has a chapel or mention available services that may be affiliated with a religion. If your complex or facility has a name that contains a religious reference or seems to demonstrate religious preference, HUD recommends adding a disclaimer to your listing, stating that your home does not discriminate based on familial status, sex, disability, religion, color, race, or national origin.
5. Color, Race and National Origin
These last three are separate classes under the Fair Housing Act, but each of these classes should never be mentioned under any circumstances on a rental listing.
- Color: There’s absolutely no reason you should include anything about a tenant’s skin color on your rental listing. It’s a direct violation of the Fair Housing Act.
- Race: Under no circumstances should you discuss race on a rental listing. Never use wording like “an African American neighborhood” or “an Asian family home.”
- National Origin: You cannot state a preference for or discriminate against any group of tenants based on national origin in a rental listing. Stating that you’ll require tenants to provide documentation of their citizenship, immigration, or work eligibility status (for example, screening foreign students or workers on a student or work visa) doesn’t necessarily violate the Fair Housing Act; note, however, that you cannot selectively ask tenants for citizenship or immigration status.
Also note that in some states, like New York and California, it’s illegal to inquire about immigration or citizenship status at any point during the rental process, so make sure to reference your state laws first.
If you need help writing your rental listing, use the Avail rental listing feature. You can easily build a rental listing that highlights the right features, and then we’ll generate a listing description for you based on the information you entered.
Exceptions to Keep in Mind as You Write Your Rental Listing
There are a handful of limited exceptions to the above rules, but these are two exceptions you may come across as you’re writing a listing for a unit in a senior housing facility or a shared living space:
Senior Housing
If you’re writing a rental listing for a senior housing unit, home, or facility (including 55+ communities), you may state that families with children are not permitted as long as it is clear that you are advertising for a senior living facility or housing for older persons. If it is not a senior housing facility, this statement would be a violation.
Roommates or Shared Living Spaces
If you’re advertising a home or unit with a shared living space and are specifically looking for a female or male roommate, you can state that requirement in your rental listing — but only if shared living arrangements apply to the property.
With a good understanding of the Fair Housing laws and their restrictions, you can create compliant rental listings without worry. The bottom line? Focus on physical descriptions of the property and stay away from language that implies any preference or restriction about the type of tenant you’ll accept.
Avoid Violating the Fair Housing Act With Avail
Remember that the Fair Housing Act is a piece of federal legislation, which means our state or city may have additional laws or regulations that you need to abide by. For more information on state laws, reference our state-specific landlord-tenant law resources before you write an effective rental listing.
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A rental listing is the real first impression in the rental process. It’s your chance to advertise the best aspects of your rental property and a prospective renter’s chance to decide if they’re interested.
On average, renters only spend a few seconds scanning your rental listing, and you’ll be competing with plenty of other listings in your area. If you want to find great renters, it’s essential that you compile a rental listing that highlights your property’s best features and provides the right information. You’ll need to:
- Determine the rent price for your rental property listing
- Create an impressive rental listing with a description and photos
- Advertise your listing for free across popular rental listing sites
- Find and secure renters with your listing
Here’s everything that you need to put together a rental listing that best advertises your property and finds you some quality renters.
1. Determine the Rent Price for Your Rental Listing
Assessing your property and determining its rental market value is a good place to start in the rental listing process. Many renters filter by rent price as they’re looking at listings, so understanding your property’s value and setting a competitive rent price is an essential first step.
Your rent price determines both renter interest and your return on investment, so you want a rent price high enough to generate some profits, but not too high that it discourages renters. You need to ensure your rent price reflects the value of your property and makes sense in your local market, and you’ll also want to take into account the effects of seasonality on rent price: Landlords are often able to rent their properties for more during peak rental season.
Evaluate the selling points in your property, like an upgraded kitchen, new appliances, a view, or a great location. They’ll help determine your rent price and indicate what should be mentioned in a listing. If you’re coming up short on features to highlight, it might be time to consider upgrading your rental.
After you’ve got a handle on your rental’s selling points, you’ll need to find out how your rental’s features compare to other rentals in the area, and what those local landlords are changing for rent. These tips and tricks break out the steps you should take as you determine your rent price, but if you still need help, use our Rent Price Analysis tool to take the guesswork out of setting a competitive rent price.
2. Create an Impressive Rental Listing
Once you’ve figured out your rental’s selling points and set a competitive rent price, it’s time to write the rental listing. Renters are usually looking for specific things in a listing, so it’s important that you address them (in words and photos) and highlight the information renters want to see.
Write an Eye-Catching Rental Listing Description
Rental listings don’t have to be complicated. Start with a rental listing title that hits the important points: Rent price, property information, and the property’s best feature. We recommend following a formula that looks like this:
$$$$$ – ## Bed / ## Bath apartment|house|condo|duplex in neighborhood with great feature.
Then you’ll write a short description of your rental property — we recommend a description of about four to six sentences. This short paragraph should briefly describe the unit, highlight its location and other features, tell the prospective renter what’s allowed and/or included (i.e., pets, utilities) and who to contact. We suggest following a formula that looks like this:
{One Great Feature}: {Adjective}, {Adjective} {# of beds} bedroom {# of baths} bathroom {type of house} in {your neighborhood}, available {date available}. Close to {a few of the awesome things nearby, like restaurants, shops, etc}. Has {List of some distinct features in the property, like hardwood floors, balconies, etc}. {Is / Is not } pet-friendly. {Rent-amount}/month, {number of months deposit} month security deposit. Utilities {list of utilities} included. Applicants are required to complete a rental application and authorize a {$ amount} credit and background check. Call {your first name} at {your phone number}.
For helpful adjectives, descriptors, property features to highlight, and overall best practices of rental listing descriptions, read our Secrets of Writing Rental Listings. If you want more help writing your listing, use the Avail rental listing feature — after you input your property’s information, we’ll auto-generate a listing description for you based on the above formula.
Take Impressive Rental Listing Photos
The bottom line: Rental listings without photos get passed over. If you want to attract a quality renter, you’ll need to provide some quality photos of the property.
Take high-quality photos: Nothing will turn prospective renters off like bad photos. Use a professional camera (if you have one) or a newer generation smartphone, make sure the property is clean and staged, and take photos when natural light is available.
Supply multiple photos: You need at least several photos of your property, but no less than 10 is a good standard to go by. Renters will be more inclined to contact you if they’ve seen the majority of the property in photos, and many will assume you’re hiding something if you aren’t providing photos of important rooms and spaces.
Follow these guidelines to make sure you’re capturing your rental property in its best light and boosting your listing’s quality with impressive photos.
3. Advertise Your Rental Listing for Free
After you’ve compiled a quality rental listing, it’s time to share it with prospective renters. It’s important that you advertise your listing across top listing sites where renters are looking — like Apartments.com, Zumper, and others — to expand the reach of your listing and generate the most leads.
To expand your reach even further, it’s smart to post your rental listing to social media. Avail allows users to easily post their rental listing to Facebook and Twitter, but some landlords go a step further and create a virtual apartment tour on YouTube or post curated photos of their rental on Instagram to generate interest.
Having a website dedicated to advertising your rental can help attract renter interest, too — especially if you’re trying to market more than one unit in a building. A web page can show photos, floor plans, and provide more information and detail to prospective renters.
Rental listings created through Avail are automatically syndicated across more than a dozen top rental listing sites, and on average, generate 18 renter leads within two weeks. Avail listings can easily be posted to social media, and users get access to a free, customizable marketing website to advertise their property.
4. Find and Secure Renters With Your Rental Listing
If you’ve followed the above guidelines, you should start hearing from prospective renters interested in your property. Interested renters will want to see more of the property, so you should have a handful of days and times available for a property showing. If you can’t host an in-person property showing, you can host a virtual rental property showing, instead.
If you’ve posted a listing with Avail, you’ll be notified of any renter leads you receive. You’ll be able to communicate with prospective renters, arrange showing dates, and ask pre-screening questions — all within your account.
After you’ve identified potential renters, either in-person or virtually, you’ll want to move on to the next essential step of the rental process: the rental application. This is where you’re able to fully assess each candidate to make sure they’re a good fit for your property.
Because there’s a fee associated with most rental applications (due to pulling a credit and criminal background check), it’s important that you mention your application requirements in the rental listing so tenants are aware from the start that they’ll need to pay a small fee and give you permission to access their background information.
If you’re ready to put together an impressive rental listing that won’t get passed over, get started by creating your rental listing with Avail. We’ll publish it to the top listing sites and help you manage leads and showings so you can get tenants in the door quickly.
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You’ve taken photos of your property and written descriptions. You’ve put them together to create beautiful property listings and have posted those listings on relevant real estate listing sites. But you really want your units filled, so you’re looking for other rental property marketing ideas — like social media.
In the past, we’ve written about the importance of sharing your property listings on social media. But you can do a lot more on Facebook, Instagram, Twitter, and Snapchat than merely share available units. And if you do that strategically, you may make it easier to fill vacant units in the future.
Here, we’ll offer seven rental property marketing ideas for social media that go beyond sharing your listings.
Before You Start: Know Your Audience
Before we get into our specific marketing ideas, it’s worth digging into the numbers a little: Who exactly is using social media? According to the Pew Research Center, 72% of American adults use social media of some kind. The most popular platforms are YouTube, with 73% of adults using it, followed by Facebook (69%) and Instagram (37%).
What’s more, those least likely to use social media are also those with the lowest income: While only 68% of Americans earning less than $30,000 per year use social media regularly, 83% of those earning between $50,000 and $75,000 are regular users and those earning more than $75,000 have a 78% usage rate.
Finally, Pew data shows that most social media users are daily users: 74% of Facebook users check the site daily, as do 63% of Instagrammers and 61% of Snapchat users.
Taken together, this means social media is a great place to reach an engaged group of potential renters with steady income. So what are some marketing tactics that will get your rental property in front of your next favorite renter? Start with these seven ideas.
7 Tips to Successfully Market Your Rental Property on Social Media
1. Make a Social Sharing Plan
You wouldn’t start renovating a unit without scoping out what you want the final product to look like, and you shouldn’t start a social media marketing campaign without identifying what you want to get out of it.
Common goals for social media campaigns include these:
- Increased awareness
- Increased followers
- Increased engagement with your posts
- Increased conversions (i.e., rental applications)
The goals you set will determine which of these marketing ideas make the most sense. Keep in mind, though, that if you’re new to social media (or new to using social media for your properties), you might want to start small, with the goal of increasing awareness about your rental units and growing your base of followers.
2. Make Your Contact Info Easy to Find on Your Profile
Before you start posting about available units, be sure to take a minute or so to update your contact information in your profile. Facebook’s business pages offer options for listing a business phone number, email, physical address, and operating hours. List information strategically: how do you want people to get in touch with you if they see something they like on your page?
While this is by no means a new marketing idea, it’s essential for if you want your social media marketing efforts to eventually translate to new tenants in your rental property.
3. List Available Properties on Facebook Marketplace
In 2016, Facebook added a feature called Marketplace that lets people sell to their social network. As a landlord, you can also post properties available for rent. Think of this as a supplement to listing your properties on real estate sites like Realtor.com®.
While only 2% of renters use Facebook specifically for finding new rentals, a casual browser who comes across a property they like (or think a friend might like) can easily share a Marketplace listing with a potential tenant.
Marketplace rental listings also come with a “Contact” button that lets potential tenants contact you with a click.
4. Post About Your Amenities
There’s more to marketing a rental property on social media than listing the property itself, of course. If you’re hoping to connect with potential renters, post about the amenities that are most important to your target audience.
Not sure what those amenities are? We recently surveyed more than 1,100 renters about their experiences and found that in-unit laundry is the single most important amenity. After that, preferences vary by region.
Air conditioning is popular in the south and midwest, parking spots are hot in the northeast and west, northeasterners like to be near public transit, and southerners love yards.
So what might a post about your great amenities look like? Remember, social media is a place where it’s okay to let your personality shine, so feel free to take advantage of background colors and emojis that will make your post stand out on people’s timelines.
It’s also probably best to keep your text short and sweet. Say just enough to catch people’s attention and provide them a way to get more information if they’re interested (e.g., by linking to a full listing).
5. Create Events
On Facebook, you can create an event and invite people to it and promote it on your timeline. One way to use events as part of marketing a rental property is to create an open house for a property viewing. Obviously, this won’t be possible in all cases, especially if the unit you’re renting is currently occupied. But if you’ve got a block of time where you can show the space, promoting an event can be a nice way to get yourself on people’s radar.
Another idea landlords can use to market their rentals: create an event for a session where you offer something of value to potential tenants. For example, you could do a session on how to rent your first apartment as a college student. Or how to find roommates. Or how to keep your utility costs manageable when the weather gets especially hot or cold.
The point is that by creating events, you give prospective tenants a chance to get to know you and see that you’re a reasonable person (and vice versa). This builds trust and makes them more likely to apply for one of your properties next time a vacancy comes up.
6. Share Useful Content
If you’re on social media as part of your rental property marketing strategy, your goal is to win the trust of potential tenants. One way to do that is to show them you care about them by sharing interesting and valuable content.
The easiest and most effective way to do this is to follow people and brands who post content relevant to the experience of renting. That way, all you have to do is scroll through your own feed and share content as necessary.
Like hosting an event, this helps you establish yourself as someone helpful and trustworthy to future renters.
7. Use Social Media Ads
So far, we’ve been offering ideas for marketing your units and business for free on social media. But social media platforms also offer paid advertising options you can use to get your message in front of a larger audience.
Social media advertising works by letting you pay to get your message in front of people who aren’t already in your network (i.e., people who don’t already follow you or your page).
But is this worthwhile?
It depends on your goals. If you’re finding it easy to fill your units without paying to promote them on social media, it probably doesn’t make sense to pay for more views. But paying to advertise on social media might make sense if:
- You have an odd rental calendar: In many college towns, for example, rental showings happen months before leases start to accommodate the academic schedule. You can use social media ads to target your likely audience and remind them to set up showings rather than counting on them to remember themselves.
- You want to minimize friction for tenants: The “send message” button on Facebook ads, for example, gives potential renters an immediate way to get in touch. This might be handy if you have an unexpected opening and are looking to fill a unit on short notice.
- You’re growing an empire: If you plan to acquire many units or offer services other than rentals (e.g., if you’re also a real estate agent), social media advertising may help you get your name in front of potential customers. As you grow, this brand awareness will help you secure new tenants.
In any advertising situation, of course, be sure to take time to calculate the ROI of your ad dollars to make sure you’re happy with the results.
Use Social to Build a True Network
Of course, the real marketing value of social media goes beyond any single idea or strategy. People use social media to connect with family, friends, and brands and celebrities they admire.
If you focus your social media efforts on connecting with people (meaning you engage with them and their posts), you’ll see positive results in the form of increased brand awareness, increased trust, and (down the road) an easier time filling your vacancies.
Still have questions about the marketing basics for your properties? Check out our marketing tips for rental listings.
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